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David's Bridal: Leading the Way to Dream Fulfillment in Style

Updated: Nov 3, 2023

In a momentous development, David's Bridal, the preeminent authority in bridal and special occasion attire, is riding a wave of triumph following a significant transaction with CION Investment Corporation. Under the discerning guidance of Jim Marcum, the Chief Executive Officer of David's Bridal, the brand's key leaders have been propelled to elevated roles, marking an extraordinary chapter in the company's pursuit of making dreams a reality.

Kelly Cook, who joined the David's Bridal team in 2019 as Executive Vice President, Chief Marketing & IT Officer, has ascended to the position of President, Brand, Technology, and Finance. With her illustrious two-decade career in marketing and e-commerce, Cook brings her profound understanding of customers and expertise in brand development to the fore. Meanwhile, Nancy Viall, who has been at the helm as Chief Merchandising, Design, and Inventory Management Officer since 2020, now steps into the role of President, Merchandising and Supply Chain, having demonstrated her prowess in driving profitable growth and omnichannel merchandising strategies.

David's Bridal, with its 70-year legacy of dressing guests for life's most momentous occasions, stands firm in its commitment to bringing dreams to fruition. Their unwavering belief that every individual deserves their dream attire permeates their ethos, evident in their innovative solutions like Pearl by David’s and the Bridal Diamond Loyalty Program. With over 190 stores in the US, Canada, and franchise locations in Mexico, David's Bridal continues to be the quintessential one-stop destination for those seeking to transform every life event into a magical experience. To follow their extraordinary journey, visit and engage with them on various social media platforms, including Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

Source: Businesswire

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