Galib Gassanoff, the former Act N.1 designer, is set to make waves in the fashion industry with the launch of his solo brand, Institution. This highly anticipated venture will debut at Milan Men's Fashion Week, marking a new chapter in Gassanoff's career. The designer's vision for the Institution goes beyond just fashion, positioning it as a socio-artistic organization with a focus on ethics and collaboration.
The institution is a framework where various art forms will coexist, including motion art, music, objects, artworks, activism, and collaborations. Gassanoff's goal is to create a space that transcends traditional definitions of institutions, fostering persistence and continuity. "I don't want it to be just fashion," says Gassanoff. "It will evolve and expand in different directions, starting with clothes but incorporating a broader range of mediums."
With Institution, Gassanoff aims to challenge gender stereotypes, emphasizing a coexistence of genders without boundaries. The focus will be on creating clothing as sculptures, exploring volumes and designs that defy conventional norms. The debut collection will feature a classic black-and-white palette, allowing the craftsmanship and design to take center stage.
Sustainability is a key pillar of the Institution. Gassanoff is committed to using natural materials and repurposing deadstock from larger brands. By embracing leftover materials and incorporating handmade techniques, the brand promotes a more conscious approach to fashion. Limited edition pieces and a focus on craftsmanship add an air of exclusivity to the Institution's offerings.
Gassanoff's previous label, Act N.1, already showcased elements of couture-like approaches with its theatrical and maximalist creations. Act N.1 gained significant attention in the fashion world, securing support from Maison Valentino and endorsements from celebrities like Beyoncé and Lizzo. Despite parting ways with Act N.1 on amicable terms, Gassanoff's new solo venture allows him to fully express his individuality and inner world.
The institution also holds a deeper purpose beyond fashion. Gassanoff plans to support local communities by involving them in the making of his collections. By implementing traditional handweaving techniques from his native country, he aims to preserve cultural heritage and ensure sustainable livelihoods.
To introduce the Institution to the world, Gassanoff has chosen a presentation format for Milan Men's Fashion Week. This decision allows him to engage with the audience, sharing the story and vision behind his new brand. As the anticipation builds, fashion enthusiasts await the unveiling of the Milan men's schedule, which promises an exciting lineup of innovative designs.
Galib Gassanoff's Institution represents a powerful blend of art, fashion, and social responsibility. This new era in fashion holds the potential to reshape industry norms, encouraging collaboration, sustainability, and creativity. Stay tuned for the official debut of Institution at Milan Men's Fashion Week and witness the birth of a groundbreaking brand.