Schuh, the British footwear retailer, is setting new industry standards through its continued commitment to diversity and inclusion. The company's rise to the top of the game is reflected in the prestigious Diversity and Inclusion Award, won at the recent Drapers Awards 2022. Schuh's compelling inclusivity campaign and product imagery features models with visible disabilities, a representation that sends a powerful message of acceptance. Schuh's exceptional initiatives have received widespread recognition from customers, industry experts, and other businesses.
Inclusive Fashion for All
Schuh's goal of making fashion accessible to everyone is evident in the extensive range of accessible products, including shoes with velcro and slip-on closures labeled as "easy-on." These products are designed to cater to consumers with varying needs and are well received by shoppers with disabilities and their families. The retailer's campaign images and advertisements challenge conventional norms of beauty and send a message of acceptance to all customers.
Welcoming Inclusive Environments
Schuh's designs are consistently inclusive, catering to diverse customer needs and experiences. Their recent store design launched in 2020 has movable seating, display plinths, and mobile payment devices that streamline transactions. The cash desks have been replaced to ensure that transactions and buying experiences are seamless for everyone. Schuh has also moved away from gender categorization while presenting their athleisure collections, prioritizing an inclusive shopping environment for all customers.
Empowering Inclusive Practices
Schuh's dedication to inclusivity is further highlighted in its employee empowerment initiatives. The Schuh Academy provides comprehensive training to staff members on serving customers with disabilities. The retailer actively supports and champions employees with disabilities through flexible working arrangements and work experience opportunities.
Advocacy for Diversity and Inclusion
Being a part of the Purple Tuesdays movement, Schuh is dedicated to the improvement of customer experiences for individuals with disabilities. The Purple Tuesday initiative started in 2018 to advocate for accessibility and a better experience for individuals with disabilities. Schuh also champions sustainability through initiatives like the Sell Your Soles program in partnership with The World Land Trust.
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